How to Set Up Columns in Facebook Ads Manager?
Setting up your Facebook Columns is the first step in identifying your Key Performance Indicators (KPIs). This will help you evaluate your traffic.
Step 1: Click on Columns >> Customize:
Step 2: Using the search bar, find the following KPIs to add to your custom columns
Step 3: Once you've set your columns, click on the “Set As Default” option and name your column set
Follow this Layout Preference for E-commerce
Arrange your layout in the following order
Campaign Name
Delivery
Results
Purchase ROAS
Purchase Conversion Value
Cost Per Purchase
Amount Spent
Budget
Reach
Impressions
CPM
Link Clicks
CTR
CPC
Landing Page Views
Add to cart
Checkouts Initiated
Purchases
Quality ranking
Engagement rate ranking
Conversion rate ranking
Follow Layout Preference for Lead Generation
Arrange your layout in the following order
Campaign Name
Delivery
Results
Cost Per Result
Amount Spent
Budget
Reach
Impressions
CPM
Link Clicks
CTR
CPC
Landing Page Views
Leads
Quality ranking
Engagement rate ranking
Conversion rate ranking
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