Optimization Tips To Help Maximize Your Campaign Results
Optimization suggests that your campaign outcomes will eventually improve. If you want to reach all your target audience and rise above your competition, you will have to optimize your campaigns.
It’s time to use the pixel data you have available and start optimizing your advertising campaigns, and get the most ROI from them.
Choose the campaign objective that aligns with your business goals
The Campaign Objectives are categorised into 3 main objectives i.e Awareness, Consideration and Conversion. As soon as you are clear about what your goal is, you can choose a campaign objective that aligns with the results you are looking to drive for your business.
Analytics
Make sure that you have the right analytics platform such as Google Analytics set up correctly. Google Analytics will allow you to track and understand the pattern of your customer experience, behavior, device, etc. Whether you have an information website or an Ecommerce website, you must understand the behavior of your visitors to deliver better results.
Landing Pages
Optimizing the landing page is a very important step in generating the best-performing campaigns. Anything could be won or lost on your user’s first click experience. Below are some tips about optimizing a landing page :
Put content on the page which relates to your campaign to improve the quality and relevance score of your ads.
Make the landing page relevant.
Make sure there is Clear branding
What content and CTAs can be used?
Understand who your target audience is
Every business must have a customer avatar, which makes sure you target people based on the avatar you have and create ads according to it. For example, you could target women and target men for the specific ads to see which one performs better. You can actually do the same with different age groups or locations. The more the ads are created or planned to fit into a specific avatar, the more likely they will convert which will lower your cost per result.
You can also use audience insights to find out more about who your target audience is and their interests.
Also, you can Check Your Relevance Score: Facebook ads will provide a relevance score on every campaign you run. As the name says, this score and number tells how relevant your ad is to your target audience.
Select Proper Placement for Increased Reach
While creating a campaign, you can choose different types of placements, devices, and platforms. You can either go with Automatic Placements or Manual Placements.
Choose the Right Bidding Option
Facebook has made automatic bidding to be more beneficial. Although there are different options for different types of ad. You can control your bidding by setting the Cost Cap, Bid Cap or Target Cost.
Reuse Old Ad Posts for New Campaigns to Keep Engagement Stats
Social media is mainly about social proof and popularity. The more comments and likes your content receives, the more people will engage with it. To optimize your new campaigns it’s always better to use old posts through which you can keep the likes and comments while continuing to experiment with your ads.
Still Facing Problems in optimising the campaigns? I can HELP.
If you’re worried about ad costs and confused about what is the right strategy to optimize the campaigns then it’s time to take action. I've helped hundreds of businesses like yours get real results.
Schedule a free 10-minute call with me today. We'll go over all the options on how we can optimize the campaigns. And bring the best option to your table so that you can implement it right Away!
